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About this content design guidance

This guidance includes best-practice advice on how to write for government digital channels.

You’ll find guidance on:

  • how to use plain language to make sure that content is clear, consistent and easy to find
  • style, grammar and punctuation for different types of content
  • readability and inclusive writing
  • useful tools for content designers.


Accessibility guidance on is under review. New guidance will be published as it becomes available.

When to use the content design guidance

The guidance is based on best practice for public sector digital content, so it is recommended that you follow it.

If your agency has its own style guide that suits your work, you should use that. The guidance on can be used to check, update or add to your own style guide.

Send in your feedback

This guidance is a work in progress. If you have feedback or suggestions, email

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