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FAQs — do not use them

If a question is asked frequently, it means you need that content on your site.

Why you should avoid using frequently asked questions (FAQs)

Avoid FAQs because they:

  • lead to duplicated content — it’s another page repeating the same information in a different way
  • cannot be front-loaded with the keywords making readability difficult
  • show up in search resulting in duplicated and competing information
  • become out-of-date easily.


If you get frequently asked questions, it means:

  • content is missing on your site
  • content is not where people expect to find it
  • your content needs to be restructured to meet your users’ needs.

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