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We've had a number of questions about linking to from your website, so thought we'd give you the low down, as it stands.

Our recommendations are to include the:


The reasons for this latest advice are that:

  • The All-of-Government “” logo is being retired because the website it names no longer exists.
  • Links to now redirect to the new website.
  • The Web Usability Standard requires that home pages link to instead of
  • The next version of the All-of-Government Brand Policy and Guidelines will require the use of the “New Zealand Government” and “Te Kāwanatanga o Aotearoa” logos and linking to

If you have any questions, please let us know.

Utility links and page information