Findable content — use keywords and structure
Write useful content for people and make sure they can find it.
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Writing for search engines
If you write for your readers, you’re writing for search engines.
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Page structure
Use content design elements such as lists and headings to help people find what they are looking for.
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Headings and subheadings
Use these guidelines for headings and subheadings to help make your page readable and accessible.
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Lists
How to make your lists readable and useful.
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FAQs — do not use them
If a question is asked frequently, it means you need that content on your site.
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Links
Links are navigation tools, and help people move around your site.
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Formatting
Use bold sparingly, and never use italics or underline to emphasise web content.
