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Choose a domain name

How to choose a domain name, what you can include in domain names, and why you should usually avoid registering variations of a domain name.

How to choose a domain name

Domain names should be clear and easy to understand for members of the public.

New government organisations or business units

For new government organisations or business units, choose a name that:

  • reflects the official name of the new entity (preferably in full or using a subject matter keyword)
  • avoids confusion with other government organisations.
Examples of domain names for government organisations and business units
  • education.govt.nz
  • climatecommission.govt.nz
  • tenancy.govt.nz

If you think acronyms or terminology might not be recognised outside of your team or organisation, then do not use them in your domain name.

Eligible projects or initiatives

For an eligible project or initiative, choose a name that describes the purpose of the site and service being provided.

Examples of domain names for projects or initiatives
  • business.govt.nz
  • employment.govt.nz
  • jobs.govt.nz

Domain name policy

In general, new domain names should meet the criteria for eligible names, as outlined in the Policy for Moderation and Registration of .govt.nz Internet Domain Names.

Types of domain names

Third-level domain

Fourth-level domain

Acronyms in domain names

Te reo domain names

Technical domain names

Non-.govt.nz domains

Defensive registration of domain names

Registering variations of domain names to prevent other people using them — known as defensive registration — is unlikely to stop someone else registering a very similar one. This is because the number of ‘lookalike’ variations that could be registered is limitless.

Registering and promoting a single .govt.nz domain is a good way to let your users know that they’ve found the right website.

Depending on how they’re set up, a large number of alternative domains can damage your search engine optimisation (SEO).

What to do with a ‘lookalike’ domain

If someone registers a lookalike domain, you can take one of the following actions, depending on your situation.

  • If they’re using a government trademark or impersonating a government service, lodge a complaint with NZ’s Domain Name Commission.
  • If they’re using paid advertising to appear in search results for keywords related to government services, report this to the search engine — for example, see how to report an ad on Google.

You can also contact the Domain Name Service Team for advice.

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