What user research is
Learn why it’s important to invest in user research when you’re building or improving your digital products.
The why of user research
User research helps you learn from the people who use your service, tool or product.
When you’re building or improving digital products, you need to understand your users’ needs early on in the process.
Relying on assumptions instead of real evidence can lead to a product that doesn’t work well for your users and is expensive to fix later.
What a user researcher does
User researchers work in a similar way to researchers in other fields.
They use data to create insights and findings about how people behave and what they think.
User researchers can work closely with other design roles like service designers, user experience designers and content designers.
More about user research
Keep reading for more about:
- how to do user research
- finding participants for user research
- paying user research participants
- protecting people’s privacy and data.
Utility links and page information
Last updated
